Vertex Studio Works
Sales. Marketing. Technology. Business Support.
The person behind Vertex Studio Works, combining experience in B2B business development, digital marketing, website development, creative content, bookings, and business operations.
Behind Vertex
Founder-led. Hands-on.
Strategy, communication, technology, creativity, and execution in one skill set.
The Person Behind Vertex
My professional background has taken me across B2B business development, digital marketing, virtual assistance, prospecting, administrative operations, and website development.
I have also worked with marketing and business systems such as WordPress, Mailchimp, Canva, CRM tools, and booking workflows, giving me experience beyond just designing a website.
Vertex Studio Works is where I bring these skills together into practical digital work for businesses.
What I Bring to the Table
I bring a combination of technical, creative, sales, marketing, and operational skills that can adapt to different roles, businesses, and projects.
I can help businesses identify prospects, research decision-makers, conduct outreach, qualify leads, follow up, manage CRM activity, and turn conversations into booked opportunities.
I design and develop responsive websites and landing pages while supporting WordPress sites, SEO foundations, content updates, deployment, and ongoing improvements.
I support the creative and marketing side of a business through social media, Canva design, content coordination, email campaigns, marketing research, and video editing.
I bring structure to day-to-day work through virtual assistance, documentation, SOPs, project coordination, online research, administrative support, and organized workflows.
Show, don't just tell
These are example workflows — not claimed client results. They show how I can connect marketing, sales, content, CRM, and bookings into practical business processes.
Example workflow
Research
Find the right company and decision-maker.
Personalize
Build a relevant outreach angle.
Follow up
Keep the conversation organized.
Book
Move qualified interest toward a meeting.
Cold email example
draftPersonalized outreach
GHL / CRM example
organizedLead follow-up pipeline
NEW LEAD
Prospect
FOLLOW-UP
Next touch
BOOKED
Meeting ready
Tools in action
One task moving through the system.
Research
Personalize
Outreach
Follow-up
Book
What this demonstrates
Research
Finding useful information before contacting someone.
Personalization
Turning research into a relevant message instead of generic spam.
Systems
Keeping leads, follow-ups, tasks, and bookings organized.
Execution
Actually moving the workflow forward instead of stopping at strategy.
The bigger picture
That means I can help a team create content, find prospects, run outreach, organize follow-ups, support CRM workflows, manage bookings, and keep digital tasks moving.
Example workflow
Plan
Choose the audience, goal, and content angle.
Create
Build the visual, caption, and CTA.
Schedule
Organize posts around a content calendar.
Convert
Send attention toward a click, inquiry, or booking.
Improve
Review what worked and adjust the next post.
Content example
draftPost built around a CTA
Social → Booking example
organizedAttention moving toward action
NEW LEAD
Prospect
FOLLOW-UP
Next touch
BOOKED
Meeting ready
Tools in action
One task moving through the system.
Plan
Create
Schedule
Publish
Convert
What this demonstrates
Strategy
Planning content around an audience and a measurable business goal.
Creation
Turning an idea into a useful visual, caption, and call to action.
Consistency
Using a content calendar to keep publishing organized.
Conversion
Giving people a clear path from a post to a click, inquiry, or booking.
Optimization
Using engagement and click signals to improve future content.
The bigger picture
I can help connect content planning, Canva creation, scheduling, calls to action, landing pages, lead capture, and follow-up so social activity has a purpose beyond posting.
Example workflow
Attract
Publish useful content around the offer.
Click
Give the audience a clear next step.
Capture
Turn interest into an inquiry or lead.
Nurture
Use email and CRM follow-up to stay connected.
Book
Move qualified interest toward a conversation.
Campaign example
draftContent + email + CTA
GHL / CRM example
organizedLead nurture pipeline
NEW LEAD
Prospect
FOLLOW-UP
Next touch
BOOKED
Meeting ready
Tools in action
One task moving through the system.
Content
Click
Capture
Nurture
Book
What this demonstrates
Content
Creating a useful reason for someone to pay attention.
CTA
Giving the audience one clear next action.
Lead capture
Making it easy to turn interest into an inquiry.
Nurture
Following up so the lead does not disappear after the first click.
Booking
Connecting qualified interest to the next business conversation.
The bigger picture
Instead of treating content, email, CRM, and bookings as separate tasks, I can help organize them as one connected customer journey.
Professional Experience
Different roles, different environments, one growing skill set.
2025 — 2026
Salary.com
Worked in B2B business development by researching companies and HR and compensation professionals, conducting cold calls and email outreach, qualifying prospects, scheduling appointments, following up with leads, managing CRM activity, and supporting sales pipeline growth.
B2B Outreach
Prospect → Conversation → Booking
Prospects
128
Outreach
76
Meetings
18
Research
Contact
Qualify
Book
2023 — 2025
UK-Based Life Coaching Client
Provided remote marketing and business support for a UK-based life coach. Supported social media, lead generation, prospecting, content, online research, administrative workflows, and booking activities designed to attract prospects, generate appointments, and support income-generating activities. Worked with WordPress, Mailchimp, Canva, and other marketing tools.
Marketing Workflow
Attract → Nurture → Book
Canva Content
Social / Creative
Email Marketing
Campaign / Follow-up
2025 — Present
Part-Time / Independent
Designed and developed responsive business websites and landing pages across healthcare, construction, restaurant, real estate, coaching, and e-commerce projects. Worked with modern web technologies while handling website structure, SEO foundations, content presentation, updates, maintenance, and deployment.
const website = {
framework: "Next.js"
cms: "WordPress"
styling: "Tailwind CSS"
responsive: true
seo: true
deployment: "Vercel"
}
Design
Develop
Deploy
Social Media Management
I can support the full social media workflow — from audience and content planning to creation, scheduling, calls to action, lead capture, follow-up, and performance review.
Example campaign
Example Business
Instagram • Facebook
Educational post
3 things customers check before they book.
Useful information first. Then a clear next step for people who are ready to learn more.
Example caption structure
Content strategy
Educate
Build trust
Promote
Convert
Example content calendar
A simple weekly structure
Audience research
Before creating posts, I can research the audience, their questions, problems, interests, buying intent, and the type of content that gives them a reason to stop scrolling.
Content pillars
Instead of posting randomly, I can organize recurring themes so the page balances value, trust, personality, promotion, and conversion.
Education
Teach
Trust
Prove
Engagement
Connect
Promotion
Offer
Story
Humanize
CTA
Convert
Platform planning
The same campaign can be repurposed while adjusting the format, hook, caption, CTA, and presentation for each platform.
Content production workflow
A practical production process keeps content consistent without turning every post into a last-minute task.
Idea
What should we say?
Create
Visual + caption
Review
Brand + CTA check
Schedule
Publish consistently
Example quality check
Community management
I can help keep the social side active after publishing by organizing replies, identifying useful conversations, and helping move interested people toward the right next step.
Comments
Respond professionally and keep conversations moving.
Messages
Identify questions, interest, and possible leads.
Engagement
Interact with relevant audiences and communities.
Escalation
Pass important customer or sales issues to the right person.
Discovery + optimization
Performance review is not only about reporting numbers. The goal is to understand which topics, formats, hooks, and CTAs deserve more attention in the next content cycle.
Reach
How far content traveled.
Engagement
What made people interact.
Clicks
Which CTAs created action.
Leads
Whether interest became an inquiry.
Bookings
Whether the journey reached a meeting.
Content trends
What should be repeated or changed.
Conversion workflow
Post
Attention
CTA
Click
Form
Lead
GHL
Follow-up
Book
Meeting
Example workflow only — showing how social activity can connect with lead capture, CRM organization, follow-up, and bookings.
Example monthly report
Reach
—
Engagement
—
Clicks
—
Leads
—
Content performance
Identify strongest formats and topics.
Audience response
Review comments, saves, clicks, and inquiries.
Next action
Adjust the next content cycle around what people respond to.
How I contribute
Social media is one part of the customer journey. I can connect content creation with scheduling, calls to action, landing pages, lead capture, CRM organization, and follow-up.
Tools & Technologies
A practical toolkit spanning sales, marketing, creative work, websites, email, CRM, and business operations.
Built Through Vertex Studio Works
Projects that show how I apply design, development, business thinking, and user experience to real digital work.
A digital project built through Vertex Studio Works.
A digital project built through Vertex Studio Works.
A digital project built through Vertex Studio Works.
A digital project built through Vertex Studio Works.
A digital project built through Vertex Studio Works.
A digital project built through Vertex Studio Works.
Founder's Perspective
“Good digital work starts with understanding the business, the people, and the technology behind it.”
Vertex Studio Works gives me a place to combine sales, marketing, development, creative work, and business support into practical digital solutions.
— Cyril Loon
Let's Connect
Whether you need help with business development, digital marketing, bookings, email campaigns, a website, creative work, or business support, let's talk.
